The Value of Museums is a game changer for cultural institutions looking to measure the importance of their work. The ability to quantify the value of well-being generated by museums could be transformative for the entire sector. John Falk’s latest work is a gift to museums and underscores their importance to the communities they serve.

Trevor Jones, director and CEO of History Nebraska

In The Value of Museums John Falk explores lucidly and profoundly our motivations to visit museums. His model of enhanced well-being is rooted in human evolution and backed up by evidence from contemporary visitor interviews. A delightful read, the book offers not only a holistic interpretation of museums’ ultimate impact, but also a much-needed practical tool to measure and demonstrate it. It is truly invaluable – or should I say: genuinely valuable–for the entire field and decision-makers.

Mikko Myllykoski, CEO, Heureka, the Finnish Science Centre

The more I read the book, the more it makes sense to me, why museums are so inspiring and can capture the heart and soul of millions of people every year.

Ganigar Chen, vice president, National Science Museum Thailand

John Falk builds upon his decades-long exploration of visitor motivations, delving deeply into defining the multiple dimensions of ‘well being’ as the foundation for museums to create value and to make a compelling case for support. The Value of Museums provides actionable approaches for museums to foster well-being for their visitors at a time when people and communities need safety, inspiration, creativity, and connection more than ever -- and when museums must demonstrate their value in new ways in order to ensure sustainability.

Lori Fogarty, director and CEO, Oakland Museum of California