Virtually Free Marketing

Harnessing the Power of the Web for your Small Business

Virtually Free Marketing cover

Virtually Free Marketing

Harnessing the Power of the Web for your Small Business

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Description

For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process.


Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as:


  • understanding marketing and the 'new' Web

  • starting a blog creating your own website social networking

  • tapping into free or inexpensive sources of help online


Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.

Product details

Published 01 Dec 2008
Format Paperback
Edition 1st
Extent 272
ISBN 9781408100721
Imprint Bloomsbury Information
Illustrations Web shots
Dimensions 198 x 129 mm
Publisher Bloomsbury Publishing

About the contributors

Author

Philip R. Holden

Philip Holden is Senior Lecturing in Marketing at…

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