This is an outstanding overview of semiotics which no student should be without. As expected of AVA titles, it is rich with examples of the theory and work being discussed and the points made are easily digestible ... It will prove invaluable to students of design ...

Philip Dixon, Southampton Solent University, UK

We already use the first edition and this revised and expanded second edition will make an excellent addition. Accessible use of language and an excellent visual approach and layout make this 'the' key text on semiotics for undergraduates studying graphic design and visual culture. The addition of self-directed study exercises is a useful teaching and learning aid. Excellent book.

Dave Caton, Swindon College, UK

Excellent content and user friendly approach to the subject of semiotics. More than just an introduction, the book deals with a complex subject in a highly visual and practical way. Highly relevant. Students will be encouraged to buy this book.

Leeds College of Art, UK

Very informative, well written and attractive.

Bournemouth Arts University College, UK

A beautifully designed book inside and out (typography, layout and use of paper stock). The stickers add a level of interactivity that any student would like. This all adds up to a book that a student would want to keep for future reference. Content that is very relevant to an advanced graphic design course.

Montclair State University, USA

A very thoughtfully designed book. The material in this book can be accessed by Foundation Design students at both basic and more advanced levels, and gives advice that is in bite-sized intelligent morsels. The illustrations are contemporary and visually seductive. This is a useful and stylish book.

David Tinn, East Surrey College, UK