Vision and Values in Design Management

David Hands (Author)

Paperback ~~$61.99~~ $55.79 Ebook (Epub & Mobi) $55.79 Ebook (PDF) $55.79

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Description

Vision and Values in Design Management explores the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets.

Throughout the book, David Hands offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management.

Introduction. How to get the most out of this book. Foreword: Professor Rachel Cooper. Design directions: The value of design; Interview: Richelle Harun; Quantifying the benefits; Interview: Dr Alison Prendiville; Communicating the vision; case study: Transcending organisational boundaries; Chapter summary. Design transformations: Connecting different meanings; Case study: Transforming perception through design; Applying a holistic approach; Interview: Andy Cripps; National design policies; Interview: Gavin Cawood; International design collaboration; Case study: Coordinating growth through design; Chapter summary. Design advocacy: Design leadership; Interview: Alan Wall; Driving innovation through design; Case study: Product success through design leadership; Design strategy; Case study: Innovation through collaboration; Design collaboration; Interview: Peter Quinlan; Chapter summary. Design alliances: Emergent issues in design; Interview: Dr Caroline Davey and Andrew Wootton; CSR and design; Case study: Design thinking: designing against crime; Innovation in services; Interview: Dr Christiaan de Groot; Where next?; Interview: Professor James Woudhuysen; Chapter summary. Conclusion.

Product details

Published	30 Sep 2009
Format	Paperback
Edition	1st
Extent	200
ISBN	9782940373796
Imprint	AVA Publishing
Illustrations	200 colour illus
Dimensions	300 x 220 mm
Series	Required Reading Range
Publisher	Bloomsbury Publishing

Author

David Hands

This is a well-written book, easy to read. Highly relevant to the course I am teaching. This book is recommended to students along with Design Management by Kathryn Best.

Eun-Kyong Baek, De Montfort University, UK
Highly relevant and stimulating for MA Design Strategy students.

Ray Holland, Brunel University, UK
One of the real appeals of this and other texts in the series is the appeal of the books' layout ... Product examples are refreshingly different from many of the usual examples cited in design-related journals.

Miles Park, University of South Wales, Australia
It will definitely be used for future lectures on the Masters course, 'MA Design Practice and Management'. Easy to read and visually pleasing.

Dorothy Evans, Glasgow Caledonian University, UK