This book charts the many possibilities for a completely new form of interaction between customers and brands. Progress in this field will happen very fast, and the rewards for people who master the interface first will be disproportionately large. Reading this book will improve your odds immensely.

Rory Sutherland, vice chair, Ogilvy, and author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

As conversational AI moves from being “nice to have” to “must have,” Voice Marketing is a must-read for those looking to implement conversational AI in their customer experience strategy, offering valuable insights and expertise from industry pioneers. The book provides a comprehensive guide to leveraging this emerging technology to enhance customer engagement and satisfaction.

Pete Erickson, founder, Modev and organizer of VOICE & AI: The Generative & Conversational AI Conference

Voice Marketing is the go-to resource for brands to understand what voice marketing is, how it works, and why they need to invest in it today. I love the mix of storytelling with research sprinkled throughout the book. It has everything from case studies, to the importance of audio branding and even what role AI will play in the future of voice marketing. A must-read to ensure your brand will be found when consumers call for it.

Christoph Trappe, global content strategy consultant, Trappe Digital LLC and host of The Business Storytelling Show

When it comes to voice marketing, so many of us simply learned by doing, even if it meant occasionally messing up our “wake word” or inadvertently placing an Amazon order. We have learned what our devices sound like, just as we learned to recognize particular sonic branding and needle-drops. In their new book, Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, Minsky, Westwater, Westwater, and Fahey show us just how much we have left to learn, with great breadth and depth. There is an element of reading the future here too, as the wildly growing worlds of AI and language models are addressed. Throughout the chapters, the importance of how to best serve prospects and customers remains at the forefront.

Dave Aron, professor of marketing, Dominican University

We interact increasingly with artificial intelligence through voice prompts, and by way of those interactions, we experience a world that we are only starting to see. In their book, Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, Minsky, Westwater, Westwater, and Fahey do a phenomenal job demystifying where voice marketing is today and how it will fit into consumers’ daily interactions with brands.

Joe Scartz, chief digital commerce officer, TPN, Omnicom Media Group,Inc.