Kenneth W. Moffett and Laurie L. Rice show that online political participation among college students is far more than idle slacktivism. Using one form of social media leads to others, and online and offline civic activities are mutually reinforcing. Social media expand the pool of attentive citizens and the forms through which they can join the political fray. Political parties ignore those media at their peril.

Constance A. Flanagan, University of Wisconsin-Madison

This study of college student political mobilization through the internet will interest anyone working in these areas. Moffett and Rice’s thesis is that the low cost of political participation through the internet gives students an entry point into political activity from which they are likely to expand to a variety of online and some offline political action. Their research is based on a survey of college students at one university, but they also attempt to generalize their findings with Pew survey research data... [T]he questions asked are very important. Their finding that liking and friending politically in social media leads to more offline political activity raises the possibility that the internet could narrow the participation gap in which young people are less politically active. Though that is merely a possibility, the authors make a strong case against the “slacktivism” argument that online participation is trivial because it is easy. The final, most interesting chapter ponders this and other implications for political science and campaigns.

Choice Reviews

Web 2.0 and the Political Mobilization of College Students is a much-needed exploration of millennials’ online and offline political activity. Moffett and Rice's examination of different forms of online participation and its consequences for offline participation provides the first empirical evidence that engaging in the virtual world can in fact translate to offline political activity. The consequences of these findings are considerable for both a flourishing field of political science as well as for political parties and candidates. This new book successfully compiles existing literature and theoretical and empirical innovations in ways that enrich our understanding of millennials and their behavior.

Suzanne Chod, North Central College