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Why It Sells
Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
- Textbook
Why It Sells
Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
- Textbook
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Description
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Table of Contents
Chapter 2 1 What Is Advertising?
Chapter 3 2 General Techniques and Strategies
Chapter 4 3 Brand Names
Chapter 5 4 Logos
Chapter 6 5 Language-Based Techniques
Chapter 7 6 Art
Chapter 8 7 The Meanings of Ads
Chapter 9 8 Marketing
Chapter 10 9 Advertising and Society
Chapter 11 Glossary
Chapter 12 References
Chapter 13 Further Reading
Chapter 14 Online Resources
Product details
| Published | 21 Sep 2007 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 220 |
| ISBN | 9780742555457 |
| Imprint | Rowman & Littlefield Publishers |
| Dimensions | 231 x 154 mm |
| Series | The R&L Series in Mass Communication |
| Publisher | Bloomsbury Publishing |
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