Writing for Museums

Communicating and Connecting with All Your Audiences

  • Textbook
Writing for Museums cover

Writing for Museums

Communicating and Connecting with All Your Audiences

  • Textbook
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Description

Words are everywhere in the museum. They swarm amidst all the visual exhibits, and throughout many non-exhibition areas, talking to a vast swath of people in ways that visuals cannot. Signage at the information desk, visitor material, scripts for tour guides, scripts for exhibition videos, education plans, posts, blogs, membership brochures, audio scripts for smart phones, apps for in-depth information, and store labels. In a multi-screen world, where information explodes in every corner of the field of vision, clarity comes from the presence of words to organize the feast of visuals and help all audiences feel at home.
Research bears out the need for a range of learning tools and it’s not just visitors who benefit from verbal cues; donors, educators, community partners and volunteers will all engage more effectively with the museum that explains its brand mission with good writing. Whether written by administrators, staffers, freelancers, or interns, words must be delivered by your museum with the confidence they will connect meaningfully with all audiences. Your story is told everywhere, with every narration opening your doors wider.

Completely updated, the Second Edition addresses the newest ways to put into words the distinctive stories you need to tell:
Websites for expanding audiencesContent-centered posts NewslettersTour scriptsVideosEducation materialTalks and lecturesProposals for partnershipsFundraisingResearched blogsLeveraging of facilities rental and your store for reaching new audiences Volunteer recruitment Current practices from a diverse range of museums inform every chapter.
All chapters recognize the many cultures in your audience, alerting writers to the sensitivity needed for effective communication.
For museums, historic sites, cultural centers and museum studies programs: if you ever wished for writing help, here’s the resource you’re looking for.

Table of Contents

Preface
AudiencesSocial MediaInclusivenessCollaborations: Relationships with the CommunitySpeaker Events Performance Spaces: the Museum on StageEducationStores: the Shopper and the VisitorTours: Charting the Curators’ PathHome Page as EntrywayVideos Email NewslettersBlogs Print MaterialSeasonality, Holidays and RemembrancesStorytellingFundraising ResearchVolunteers20 Tips for Writers
References
Index
About the Author

Product details

Published 07 Sep 2022
Format Hardback
Edition 2nd
Extent 296
ISBN 9781538166246
Imprint Rowman & Littlefield Publishers
Illustrations 26 b/w photos
Dimensions 237 x 157 mm
Publisher Bloomsbury Publishing

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