This timely and cutting-edge volume makes an invaluable contribution to understanding the opportunities and challenges of the digital age for activist groups. The book takes a strong stand against the all-to-easy allegations of clicktivism. It convincingly demonstrates that digital activism, through virality, positive campaigning, and the mobilisation of weak links, generates new and powerful forms of participation that can bring about social change.

Karin Wahl-Jorgensen, Director of Research Development and Environment, School of Journalism, Media and Cultural Studies at Cardiff University

Activism and Digital Culture in Australia examines global debates about digital media activism, from the Arab Spring to Black Lives Matter and much besides. It adds to that a significant and valuable body of research specific to Australia. For example, the book explores the place of bloggers in supporting indigenous Australians’ rights, as well animal rights, environmental protection of the barrier reef - all within a nuanced reading of neoliberalism and the affordances of digital technology. The book argues that there is a powerful case that digital activism can be a progressive force for change - with its combination of narrative, connectivity and social action – and recognises that affect and deliberation are inseparable elements of digital activism. The book will no doubt become a major reference point in future discussions about digital activism in Australia.

Joss Hands, Senior Lecturer in Media and Cultural Studies at Newcastle University

Does “clicktivism” mobilize social change? Rodan and Mummery disclose Australia’s unique contributions to global social media activism. #Sosblakaustralia, the Indigenous sovereign nations movement, used Twitter, Facebook and Instagram to motivate and organize a 60,000-person protest. Animals Australia’s “Make it Possible” campaign coaxed empathy for animals and sparked a backlash, which led to extensive public deliberation in social media. At its core, Activism and Digital Culture in Australia is about how we forge our identities and engage civic discourse in an always-on digital world, where the invisible tithes of data aggregation and surveillance put bodies at risk in different ways than in the days of protest leaflets and posters. This book is for anyone who wonders, “Do my social media posts make a difference?”

Professor Kathi Inman Berens, Assistant Professor of Digital Humanities and Publishing at Portland State University and U.S. Fulbright Scholar of Digital Culture at the University of Bergen

A stand-out point of the book is its comprehensive overview of many aspects of digital culture – social media, online petitions, apps, blogging and crowdfunding – and different political aims, from protecting the Great Barrier Reef to helping asylum seekers. The authors’ use of a variety of interdisciplinary approaches, drawing from deliberative democracy, social movement theories and communications, lends itself particularly well to studying the range of movements and tactics that take place online.

Social Movement Studies