PW
Paul Wagner
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Biography
Paul Wagner founded Balzac Communications & Marketing has been an instructor for Napa Valley College's Viticulture and Enology department for more than twenty-five years where he was named the McPherson Distinguished Teacher. He is a guest lecturer at many universities, including the Wintour MBA program in Europe, and has won many international awards for his work in the wine industry. His books, including, Wine Marketing & Sales, Wine Sales and Distribution, and Artisan Public Relations, have won international awards. He has recorded a series of lectures for the Great Courses called “The Instant Sommelier,” and a series of lectures on wine for Audible: “The Story of Wine in Ten Glasses.” He currently serves as Senior Advisor, Wine Tourism for the Expedia Cruise Ship Center. He has recently written a successful series of murder mysteries.