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Description
Basics Interior Design 01: Retail Design approaches the subject of interior design in a retail context. Retail spaces are at the forefront of contemporary interior design because they are updated regularly to stay competitive and appealing This book examines brand and identity as a starting point for the design concept, and the relationship between the interior and its context, site and setting.
It introduces ways of manipulating space and volume, exploring the spatial elements of ceilings, floors and walls, and investigating the notions of layout, circulation and pace. It also pays close attention to the effects of a building on the environment.
This is a complete guide to creating retail spaces that entice, excite and enthral the consumer by creating an experience with which they can relate.
Table of Contents
How to get the most out of this book
1. Branding and identity
What is branding
Developing a brand
Selling the brand
Student case study
2. Retail sectors
Food
Fashion
Home
Leisure and entertainment
Student case study
3. Retail sites
Department stores
High street
Shopping centres
Out-of-town shopping
The concourse
Alternative venues
Student case study
4. The retail environment
Retail and sustainability
Materials
Lighting
Climate and sound
Student case study
5. Methods of organising space
Principles of retail organisation
Merchandising
Service and ancillary space
Student case study
6. Design detail
The shop facade
Interior architecture
Fixtures and fittings
Student case study
Conclusion
Bibliography
Quote sources
Glossary
Acknowledgements
Picture credits
Working with ethics
Product details
| Published | Oct 05 2017 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Extent | 184 |
| ISBN | 9781350034495 |
| Imprint | Bloomsbury Visual Arts |
| Illustrations | 200 colour illus |
| Series | Basics Interior Design |
| Publisher | Bloomsbury Publishing |
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