Hanley takes a deep, well-researched dive into the history of Betty Cooper and Veronica Lodge, analyzing their original appearances and exploring their many iterations since. He contextualizes their characters’ evolution within the cultural shifts of each decade (1950s domesticity, 1970s feminism) and shows how, in the publisher’s effort to tweak their formulaic high jinks, the girls both followed and subverted gender roles.

Booklist

Hanley surveys the history of the two BFFs, beginning with Betty’s first appearance in Pep #22 (December 1941) and following through to the third season of Riverdale on the CW. Not only does the book give the reader a good sense of Betty Cooper and Veronica Lodge’s evolving place in pop culture over the decades, including their appearances beyond the comic book page, but it also offers illuminating insight into the crystallization of the pairs’ personalities.

ComicsBeat

Chapter by chapter, Hanley relates the history of the company from the perspective of Betty and Veronica being its major characters rather than Archie. It’s a fascinating way to look at things. While they remain essentially the same in the comics until recent years, the text follows their variations on radio, in TV pilots, on records, in Al Hartley’s parallel world Christian Archieverse, and in animated cartoons, all with details and trivia likely to be new to even the most hardcore Riverdale buff. Yes, the current TV teen super-soap is covered as well.

Forces of Geek

Tim Hanley has delivered another engaging comic book history filled with insider stories, cultural context, and a massive serving of nostalgia. Betty and Veronica is easy reading and it's lots of fun. This is a book nearly any comic fan will enjoy. . . This is a great book for Archie fans, of course. But it’s also a nice option for anyone looking for an entertaining and accessible piece of comic book history.

The Comic Book Yeti

Tim Hanley has this gift to dive deep into the history and legacy of pop culture creations you think you know. Betty and Veronica is his best example of that yet: informative, funny, and fascinating, Tim Hanley is one of the best pop culture writers working today.

Maria Lewis, journalist, author

If you want to know about the female comics characters who have captivated readers from the Golden Age forward, Tim Hanley is your guy. His book Betty and Veronica moves these characters out of Archie’s shadow to shine a spotlight on their development in comics, radio, and television over the past nearly 80 years. Hanley’s thoughtful analysis provides insights for fans of the Archie mediaverse as well as pop culture scholars, as he shares how creative forces (sometimes) worked in conjunction with broader social phenomena to shape their representation. Betty and Veronica have been part of my life for nearly 50 years (I’m a Betty by the way), and Hanley’s book let me know I still have much to learn.

Carol Tilley, comics historian and 2016 Will Eisner Comics Industry Awards judge