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Business Economics
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Description
This major text provides comprehensive coverage of the topics taught in Business Economics courses on Economics and Business Studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment. The text stresses the practical relevance of economic theory and makes extensive use of international examples. It concludes with a study of the airline industry, showing how the analytical techniques developed earlier can be brought together to gain important insights into a major international commercial activity.
Table of Contents
Firms and Markets
The Organisation of the Firm
Operations and Cost
The Costs of Support Activities
Cost Identification
Financial Control
Investment
Demand
Competition and Monopoly
Oligopoly
Corporate Strategy
Government and the Firm
Competition Policy
The Natural Environment
Case Study: The Airline Industry
Appendices: Ethical Considerations
Regression Empirical Cost Functions
Investment Appraisal and the Preferences of Shareholders
The Cost of Capital.
Product details
| Published | Apr 27 1993 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 432 |
| ISBN | 9780333542477 |
| Imprint | Red Globe Press |
| Dimensions | Not specified |
| Publisher | Bloomsbury Publishing |
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