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Description
At the time of Marshall McLuhan's death in 1980, his was a major voice in our understanding on media and society. And yet, few analyses of his impact have been written. In clarifying McLuhan, Neill provides a critical, yet sympathetic assessment of McLuhan's work and impact. While the author dismisses McLuhan's basic theory that the medium is the message, he points to McLuhan's importance, and argues for a re-examination of McLuhan as an artist and a poet.
Table of Contents
Preface
Falsifying the Basic Theory
The McLuhan Approach to Evidence
A Sampling of OTher Errors
The Language of Artifacts
McLuhan's Theory of Communication (and Other Similar Communication Theories that are not Technologically Determined)
McLuhan's Method: The Dichotomies (and other Dichotomies that are not Technologically Determined)
The Artist as Antenna
Marshall McLuhan as Artist
Appendix I: McLuhan Remembered: A Personal Memoir
Appendix II: McLuhan's Media Charts Related to the Process of Communication
References
Index
Falsifying the Basic Theory
The McLuhan Approach to Evidence
A Sampling of OTher Errors
The Language of Artifacts
McLuhan's Theory of Communication (and Other Similar Communication Theories that are not Technologically Determined)
McLuhan's Method: The Dichotomies (and other Dichotomies that are not Technologically Determined)
The Artist as Antenna
Marshall McLuhan as Artist
Appendix I: McLuhan Remembered: A Personal Memoir
Appendix II: McLuhan's Media Charts Related to the Process of Communication
References
Index
Product details
| Published | May 24 1993 |
|---|---|
| Format | Hardback |
| Edition | 1st |
| Extent | 168 |
| ISBN | 9780313284441 |
| Imprint | Praeger |
| Dimensions | 235 x 156 mm |
| Series | Contributions to the Study of Mass Media and Communications |
| Publisher | Bloomsbury Publishing |
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