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Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different_and much more exciting_than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.
| Published | Jan 07 2005 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 288 |
| ISBN | 9780742530980 |
| Imprint | Rowman & Littlefield Publishers |
| Dimensions | 227 x 148 mm |
| Publisher | Bloomsbury Publishing |
