Everyone should read [this].

Swedish Design Research Journal

Sara Kristoffersson's monograph is a good example of emerging design research ... A superb analysis of the tenets and designs of the 1920s Bauhaus school as a utopia that never reached the stage of mass production, but which Ikea then took onboard after WWII.

ark: Finnish Architectural Review

An informative and thoughtful little book.

Scandinavian Studies

[Kristoffersson] deftly deals, in six information-packed chapters, with the background and reasons behind the phenomenal global success of IKEA ... A fascinating read.

TSS Reviews blog

Design by IKEA is the fist book to scrutinize the Swedish giant's massive impact on contemporary design culture. Unpicking how the public image of IKEA has come to depend as much on the international image of Sweden as the other way around, Sara Kristoffersson critically assesses the company's creative use of storytelling and stereotypes.

Kjetil Fallan, University of Oslo, Norway

Finally, a critical and nuanced analysis of the world-dominating brand IKEA. Kristoffersson's sharply honed prose reveals how the corporation has controversially come to define a nation, and how the inescapable ubiquity of its objects has transformed consumption on a global scale. Accessible and compelling, the book offers invaluable insight into the blurring of corporate, political and brand worlds in the 21st century.

Alison J. Clarke University of Applied Arts Vienna, Austria