A very thought-provoking, stimulating read. Very well designed and engaging. A useful tool for teaching and personal development.

Gyles Lingwood, University of Lincoln, UK

Our students need to consider how they define themselves as designers, and what is graphic design? ... This book makes a considerable contribution to that debate. It stands apart from the many 'graphic delight' books through its discussion of the influence of real life experience...

Adam Stinson, University of Gloucestershire, UK

The book is ideally suited for design educators, historians or designers who are seeking a greater understanding of the rich and nuanced history of graphic design. Presenting both an overview and enlightening snapshots of a rich period of time, the book would work well in a design history or context course... Overall Drip-dry shirts: the evolution of the graphic designer is a unique addition to the catalogue of writing on graphic design.

Aidan Rowe, University of Alberta, Canada

At times it does seem very much like the "personal project" that Roberts readily admits to it being, but this doesn't detract from its strong design, insight and presentation of opinion.

Creative Review, December 2005

Well written and suitable for a graduate level class pertaining to visual communication in graphic design.

Linda Miller, Art Institute of Pittsburgh, USA

Excellent introduction to modern designer intent, alongside images.

Lisa Banu, Purdue University, USA