Boyer, an author, professor, and self-proclaimed car enthusiast, tells a story about the automotive industry's evolution toward embracing electric vehicles, appealing because they help reduce carbon emissions and rely less on fossil fuels. Boyer is an advocate for electric vehicles and is passionate about the research that is ongoing, calling the transformation a “rebuilding of society.” In this book, readers can take one of two journeys: read cover-to-cover, or pick and choose chapters. The book begins with an introduction and a strategic analysis of success factors for electric vehicles, followed by profiles of three well-known auto manufacturers, General Motors, Tesla, and Honda, as well as Vinfast, out of Vietnam. He forecasts their success in selling electric cars before shifting topics to environmental and societal change. Readers will be drawn to the conversational style and organization of the book, helping them grasp the industrial challenges and opportunities that lie ahead. This book is for those interested in the technological shift from gas-powered to electric vehicles, the future of the automotive industry, and the people who are impacted by the change.

Booklist

Essential reading for those driving the EV industry transformation, The Electric Vehicle Revolution provides a captivating exploration of the global shift toward electrification. Boyer intricately weaves the stories of key players within his “three gears of change,” establishing metrics for an organization’s effectiveness in driving transformation. Mirroring our pursuits at the University of Michigan Electric Vehicle Center, these efforts underscore the pivotal role of innovation and collaboration in building momentum while shaping the future of transportation.

Alan Taub, director, Electric Vehicle Center, University of Michigan

In his new book, The Electric Vehicle Revolution: Five Visionaries Leading the Charge, Kenneth K. Boyer captures and details critical insights regarding the birth and development of the EV revolution essential for understanding its impact and future course. He then goes beyond by surfacing and exploring the widespread implications this wave will have on society, energy, and the environment.

Joe Cole, president, Advanced Mobility Solutions, a Technical Rubber Company

Kenneth K. Boyer’s The Electric Vehicle Revolution focuses on a handful of companies and players at the forefront of EV evolution, while applying his own “gears of change” formula as a yardstick for success. A key cog, in Boyer’s eyes, is transforming the supply network, an element that has been skillfully deployed by Elon Musk and his team, underpinning the success of EV leader Tesla.

Paul Lienert, founder, Felix Strategy

Thank you, Kenneth K. Boyer, for empowering insights from leaders who are pushing vital and challenging frontiers. The Electric Vehicle Revolution: Five Visionaries Leading the Charge offers insights into their inspiring mindsets, practices, courage, and vulnerability. Further, the global automaker sector, from the industrial to the electric revolution, remains a critical realm for learning and impact. Boyer opens the hood, leveraging historic insights with deep modern research, unpacking patterns and variations across the visions of Elon Musk, Mary Barra, Pham Nat, Jim DeLuca, and Rob Hanson.

Marianne W. Lewis, PhD, dean, University of Cincinnati Lindner College of Business; author, "Both/And Thinking: Embracing Creative Tensions To Solve Your Toughest Problems"

Kenneth K. Boyer is a car lover, an enthusiast, and a respecter of the automobile sector and its history who as a passionate observer has shared an honest, fascinating, understanding assessment of what is truly an electric vehicle revolution. He outlines in straightforward detail the history of the humanness of key auto industry visionaries, which he states were not always guaranteed success, and then digs deeply into the realities of the EV transition, including “elephants in the room” of global and domestic opportunities. He doesn’t sugarcoat anything as he lays out on the table of our minds key realities from an environmental sustainability perspective, so many opportunities and challenges facing the automobile and mobility sectors, and the leaders that are transforming with extraordinary speed how we will be traveling to and from cities and towns across America in the future.

Steve Hellem, executive director, Suppliers Partnership for the Environment