All it takes is a few minutes looking around a crowded family restaurant at the kids plugged into their devices or watching the onslaught of repetitive and targeted commercials during a children’s show on TV to see the media and marketing machine at work on our most impressionable youths while adults are immersed in their own devices answering work emails or engaging in online social gamesmanship. Wasserman and Loveland’s book is geared to give elementary school teachers and even parents valuable tools to teach kids how to be thoughtful and skeptical consumers of the products and ideas of marketers competing for first dibs at these future spenders. Easy to digest theory and practical lessons make this book not only a fun read, but a necessary resource for those who are concerned about the effects of media messaging on their children.

Brett Tossell, educational consultant in Dallas, Texas

Wasserman and Loveland have created a fun, easy, and user-friendly way to introduce economics to elementary students. This is a topic that is very difficult to introduce and even harder to make interesting and fun! This book does it all.

Mark Lamoreaux, English teacher and language therapist in Dallas, Texas

After being a teacher and administrator in elementary school classrooms for 34 years, the major thing I see that has not changed in education is the need for students to have learning that is relevant to their real lives. This enables the student to truly internalize and retain the learning. Children are consumers more than ever before. Yet elementary school curricula omits standards for teaching basic economics, or any understanding of marketing. This book provides lessons and the reasoning supporting them. Students will benefit if teachers, principals, and curriculum directors read it.

Mackie Seid Kazdoy, elementary school teacher, counselor, and principal