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Epica Book 28: Creative Communications
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Description
Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.
Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogotá) and fascinating background stories on all the latest Epica d'Or winners.
Table of Contents
Foreword
2013 Winners
The Jury
Awards Ceremony
Annual Report
Grand Prix 2013
Midttrafik, “Back on the Bus”
McDonald's, “Great Coffee”
The Microloan, “Small Change”
Troy Public Library, “Burn After Reading”
Food & Drink
Consumer Services
Household Products and Services
Public Interest
Health and Beauty
Automotive
Media and Entertainment
Business to Business and Corporate
Radio
Direct Marketing
Media Usage
Branded Content
PR and Promotions
Craft and Imagery
Design
Interactive
Integrated
Index
Product details
Published | Sep 24 2015 |
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Format | Ebook (PDF) |
Edition | 1st |
Extent | 400 |
ISBN | 9781472590701 |
Imprint | Bloomsbury Visual Arts |
Illustrations | 1000 colour illus |
Series | Epica |
Publisher | Bloomsbury Publishing |
About the contributors
Reviews
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The value of publications like this is enormous. The Epica Book helps us remember what was great and why it was great.
Josef Miguel Sokoloff, President of the Lowe Global Creative Council Chief Creative Officer, Lowe/SSP3, Bogota (praise for Epica Book 26)
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[Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy!
Amir Kassaei, Chief Creative Officer, DDB Group, Germany (praise for Epica Book 25)
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This is the closest you'll get to a 'how to' book on creative advertising.
John Pallant, Regional Creative Director, Saatchi & Saatchi, ME (Praise for Epica Book 25)