Witzel […] breaks this hefty subject down into manageable chunks and examines not only what ethics is but how a leader can turn ethical principles into value.

FT, Business books of month

Scarcely a day passes without the news of some scandal in business, sport or charities breaking – demonstrating the real need to improve ethical leadership in today's world. In this important book, Morgen Witzel brings his prodigious experience to bear on this complicated topic. He reviews what has been written and, with an enormous range of practical case study examples, shows how ethical leadership should lead to value creation. It is a must-read for leaders of any organization anywhere.

Gerry Brown, Chairman G Brown Associates Ltd; Chairman, NovaQuest Capital Management; author of The Independent Director

Witzel invites the reader into a friendly conversation about leadership ethics in business that is both grounded in ethical theory and illustrated by real cases. His book helps students and practitioners tackle some of the ethical challenges of leadership.

Joanne B. Ciulla, Professor of Leadership Ethics, Department of Management and Global Business, and Director, Institute for Ethical Leadership, Rutgers Business School-Newark and New Brunswick

In a sea of leadership books, Morgen Witzel has provided a stand-out insight into a reason for ethical leadership behaviour to be a major contributor to longterm business success. By placing value over profit as the performance indicator of business, he demonstrates that persistent consumer engagement with specific businesses is heavily influenced by ethical behaviours, which add value to products, services, internal management, the workforce and partner relationships. This is a highly enjoyable book to read, full of case studies that make the point that 'ethics makes you money.'

Derek Mowbray, Organization Health Psychologist and Behavioural Scientist; Chairman, The Wellbeing and Performance Group; Director, The Management Advisory Service (MAS); Independent Technical Expert, European Commission; Formerly Visiting Professor of Psychology, Universities of Northumbria and Gloucestershire

This is the book I have been looking for: a clear and unambiguous explanation of ethics in practice, yet never simplistic, and always sympathetic to the predicaments of people making tough choices. The philosophical underpinning is sound and also comprehensive. Morgen Witzel honours the worldly-wise, but doesn't let anyone off the hook too lightly. A guidebook for leaders in all walks of life.

Jonathan Gosling, Emeritus Professor of Leadership Studies, University of Exeter Business School