In this third edition, Beverly Serrell and Katherine Whitney remind me of what’s important and challenge me to do better—with humor, humility, and references to the great work colleagues have done creating and evaluating exhibit interpretation. This book provides inspiration, examples and connections to other museum colleagues and organizations who have navigated similar interpretive labyrinths. I can’t imagine working without it by my side and on my team.

Jenny-Sayre Ramberg, Newsline Editor, Exhibition

Real objects and phenomena are the great differential asset of the museographic language and what gives uniqueness to an exhibition. However, written language —properly used— is also an essential support for an exhibition with communicative capacity. This new edition consolidates the relevance of a completely essential book in this aspect.

Guillermo Fernandez, Museographic project consultant, Spain.

This latest edition of Exhibit Labels serves as the perfect antidote to those who claim, “Nobody reads the labels!” Serrell and Whitney, through wonderful illustrated examples and pithy, actionable tips, inspire everyone who works for, or with, museums to craft labels that everyone will want to read!

Paul Orselli, Chief Instigator, POW! (Paul Orselli Workshop, Inc.)