Lymbery brings to this essential subject the perspective of a seasoned campaigner--he is informed enough to be appalled, and moderate enough to persuade us to take responsibility for the system that feeds us.

Guardian Book of the Week

This eye-opening book, urging a massive rethink of how we raise livestock and how we feed the world, deserves global recognition.

Hugh Fearnley-Whittingstall

A devastating indictment of cheap meat and factory farming. Don't turn away: it demands reading and deserves the widest possible audience.

Joanna Lumley

This incredibly important book should be read by anyone who cares about people, the planet, and particularly, animals.

Jilly Cooper

Offers the kind of realistic and compassionate solutions on which our prospects for a truly sustainable world depend.

Jonathon Porritt

This meaty account makes a distinctive and important contribution, eschewing the narrowly domestic focus of many of its predecessors in favour of a global investigation . . . An engaging read--and it also gives a full enough picture of the situation in the UK to preclude any smugness on the part of the British reader. Anyone after a realistic account of our global food chain, and the changes necessary for a sustainable future, will find much to get their teeth into here.

Felicity Cloake, New Statesman