Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
| Published | Feb 14 2011 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Extent | 304 |
| ISBN | 9781609017927 |
| Imprint | Fairchild Books |
| Illustrations | 16pp colour illustrations |
| Publisher | Bloomsbury Publishing |
Resources for all Fairchild Books textbooks are online.
