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Fashion Forecasting

  • Textbook
Fashion Forecasting cover

Fashion Forecasting

  • Textbook
Quantity
Pre-order. Available Oct 01 2026
$144.85 RRP $160.95 Website price saving $16.10 (10%)

Payment for this pre-order will be taken when the item becomes available

This title is available for exam copy requests

Description

Fashion Forecasters work with designers, apparel brands, advertisers, and media organizations, as an integral part of the rapidly changing fashion industry. With Fashion Forecasting, Sixth Edition, you will learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Chapters on different fashion eras, world cultures, and street styles show you influences on fashion innovation past and present, so that you can spot those of the future. The Sixth Edition includes coverage of the impact of the Covid-19 pandemic and global supply chain disruptions on the fashion industry. New box features include profiles of forecasting companies and forecasting intern job descriptions to help prepare students for the job market. Box features and case studies are thoroughly updated to include all new examples.

STUDIO Features
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of essential vocabulary

Instructor Resources
-Instructor's Guide provides suggestions for using the text in the classroom and planning the course with sample syllabi, a test bank, and supplemental assignments
-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Table of Contents

Preface
Acknowledgments

Part One: Forecasting Frameworks
1. Introduction to Forecasting
2. Innovation and Novelty
3. Fashion Forecasting Theories
4. Forecasting Methods

Part Two: Forecasting Influences
5. Fashion Eras
6. World Cultures
7. Street Styles
8. The Art and Popular Culture

Part Three: Forecasting in Action
9. Color and Textile Forecasting
10. Inspiration, Theme and Mood
11. Consumers
12. Sales and Strategy

Glossary
Bibliography
List of Credits
Index

Product details

Fairchild Books
Published Oct 01 2026
Format Paperback
Edition 6th
Extent 320
ISBN 9798765104019
Imprint Fairchild Books
Illustrations 125 colour illus
Dimensions 280 x 215 mm
Publisher Bloomsbury Publishing

About the contributors

Author

Lorynn Divita

Lorynn Divita is an associate professor of apparel…

Author

Joseph H. Hancock II

Joseph H. Hancock II is a professor at Drexel Univ…

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