Fashioning Identity provides fresh and compelling insights into fashion as a form of identity, both individually and collectively, across cultures from Copenhagen to Kenya. Offering insightful analysis and grounded case studies of contemporary fashion trends, from normcore and counterfeit fashion to the ubiquity of leopard print and soccer shirts, the book illustrates the universal symbolic construction of identity through fashion. This is a must-read and valuable companion for students and scholars of fashion alike.

Anne Peirson-Smith, City University of Hong Kong

Fashioning Identity provides a highly accessible, straightforward and original account of the central issues surrounding identity in fashion, from heavy metal bands to globalized soccer uniforms. This book will be of interest and use to all students of the subject.

Malcolm Barnard, Loughborough University