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Fashioning the Asian Century

Sustainability, Aesthetics, and Popular Culture in the New Millennium

Fashioning the Asian Century cover

Fashioning the Asian Century

Sustainability, Aesthetics, and Popular Culture in the New Millennium

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Pre-order. Available Apr 16 2026
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Description

If the 21st century can be described as the Asian century, what does this Pan-Asian ascendency mean for fashion? Fashioning the Asian Century offers various compelling perspectives on this fascinating and urgent question.

Exploring the influence of Asian fashion both within and beyond China, India, Japan, Korea and Thailand, this collection of essays is written by contributors from across the globe. Fashioning the Asian Century covers an exciting range of topics from the work of Asia's fashion designers to fashion shows and fashion weeks that take Asia as their stage, as well as from consumer behaviour and popular cultural trends across Asia to sustainability and greenwashing in Asian fashion.

Together, these diverse perspectives address, interrogate, unpack and celebrate Asia's ever-growing significance – from creation to consumption – as a center for fashion in the 21st-century.

Table of Contents

List of figures
List of tables
List of contributors
Preface, Amanda Sikarskie, University of Michigan
Acknowledgements

Introduction: Fashioning the Asian Century, Amanda Sikarskie, University of Michigan

Part One: Fashioning Sustainability: The Animate World of the Hani-Akha
1. Crafting Authenticity: The Evolution of Indian Slow Fashion in Digital Transnational Space, Nandini Gopalarathinam, Fashion Institute of Technology
2. Between Traditional and Modern: The New Popularity of Boro Clothing Among Chinese Youth Wang Shuhua, Changzhou Vocational Institute of Textile and Garment
3. From Roots to Runways: Unveiling Greenwashing Trends in Thai Fashion Industry, A Melange of Tradition and Contemporary Consciousness, Queen Sarkar, Kalinga Institute of Industrial Technology

Part Two: Fashioning Media and Aesthetics: Global Fashion Capitals
4. Fashioning Asia Through Fashion Media: The Modern Chinese Woman in Vogue, Babette Radclyffe-Thomas, London College of Fashion
5. Ray's Women and Sartorial Choices: Exploring Through Colonial and Feminist Perspective, Rimi Nandy, Christ University, Pune Lavasa Campus, and Mukulika Dattagupta, Independent Scholar

Part Three: Fashioning Popular Culture and Cultural Heritage: The Robe of Feathers
6. Hanfu as a Role-related Culture: Daji, Femininity, and Everyday Nationalism, Sun Jingru, Tsinghua University
7. The Kimono Narratives: Mythical and Legendary Creatures in Japanese Fashion, Cringuta Irina Pelea, Titu Maiorescu University
8. Fashioning Yogoe Through K-Drama and K-Pop, Amanda Sikarskie, University of Michigan

Afterword: Media, Aesthetics, Sustainability, and Popular Culture: A Penguin Tale, Amanda Sikarskie, University of Michigan

Index

Product details

Published Apr 16 2026
Format Hardback
Edition 1st
Extent 240
ISBN 9781350460850
Imprint Bloomsbury Visual Arts
Illustrations 32 colour illus
Dimensions 234 x 156 mm
Series Fashion, Media and Culture
Publisher Bloomsbury Publishing

About the contributors

Anthology Editor

Amanda Sikarskie

Amanda Sikarskie is a Lecturer in the Comprehensiv…

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