The Frozen Phenomenon
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Description
The Frozen Phenomenon presents a broad-ranging, comprehensive introduction to Disney's 2013 film Frozen and reconsiders this film's enormous influence on mainstream animation and contemporary popular culture.
The record-breaking release of Frozen in 2013 marked a shift in the American animation industry and the Walt Disney Company as a whole. The film has been elevated as a catalyst for the third “golden age” for Walt Disney Animation Studios, restoring the company's brand identity and ushering it into a new phase. It has also been praised for its pedagogical promise of change and reform of the Disney princess franchise, marking the start of an era characterised by strong, independent female leads that evolve around more complex stories. From a business perspective, Frozen has set new standards for branding and merchandising of the film's universe, music and popular characters. Frozen remains one of the most loved, recognisable, and marketed Disney films to date.
The chapters explore various significant aspects of the film itself, its subsequent impact and reception, and broader issues arising from it, including: the reinvention of the classic Disney fairy tale; technological developments and perspectives; gender, queer, and ethnic representations; music; design and costume; marketing, branding, merchandising; film tourism; local and global perspectives; reception, fandom culture, and social media; feminist readings; genre and narrative; influence on children's culture, girlhood, identity, and play; the expanding Frozen universe: sequel, shorts, and other paratexts.
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Table of Contents
Acknowledgements
Introduction: The Frozen Phenomenon
Helen Haswell (Queen's University Belfast, UK) and Maja Rudloff (Zealand Academy of Technologies and Business and Roskilde University, Denmark)
Part 1: Production, Animation and Music
1. Frozen Fever: The Success of Frozen and the Rebirth of Walt Disney Animation Studios
Helen Haswell (Queen's University Belfast, UK)
2. Power Plaits: Hair and Girlhood in Frozen
Fiona Handyside (University of Exeter, UK)
3. “Show Yourself”: Character Identity and Narrative Represented Through Costume in Frozen and Frozen 2
Maarit Kalmakurki (Xamk – South-Eastern Finland University of Applied Sciences)
4. Into the Unknown: Uncovering the Film-Music Production Processes for Frozen 2
Ian Sapiro (University of Leeds, UK) and Toby Huelin (University of Leeds, UK)
Part 2: Character, Themes and Representation
5. Studying Elsa as Superheroine
Yago Paris (King Juan Carlos University, Spain)
6. No Longer Lost in the Woods: Kristoff's Embrace of Disney Princess Femininity
Max Dosser (Vanderbilt University, USA)
7. “Conceal, Don't Feel”: The Affective Affordances of Disability in Frozen
Laura Vermeeren (University of Amsterdam, the Netherlands)
8. The Anthropocene and Frozen 2: The Wisdom of Indigenous People, Sámi Spirituality and Shamanism in the Context of Eco-Crisis
Filiz Otay Demir (Maltepe University, Turkey)
Part 3: Marketing, Merchandise and Reception
9. “All Girls Have a Frozen Phase They Have to go Through”: Parental Negotiations of Children's Consumption of Disney's Frozen Franchise
Maja Rudloff (Zealand Academy of Technologies and Business and Roskilde University, Denmark)
10. Frozen: A Case of Unintentional Purpose Marketing
Gry Høngsmark Knudsen (UCL University College, Denmark) and Lars Pynt Andersen (UCL University College, Denmark)
11. The Coldness of Frozen: Investigating the Reception of Disney Animated Musical Films in Mainland China
Yuanyuan Chen (Ulster University, UK)
Guide to Further Research
Bibliography
Filmography
Notes on Contributors
Index
Product details
| Published | Nov 12 2026 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Pages | 256 |
| ISBN | 9798765118719 |
| Imprint | Bloomsbury Academic |
| Illustrations | 15 bw illus |
| Series | Animation: Key Films/Filmmakers |
| Publisher | Bloomsbury Publishing |

























