The Fundamentals of Design Management

Kathryn Best (Author)

Textbook

The Fundamentals of Design Management

Kathryn Best (Author)

Textbook

Ebook (Epub & Mobi) $48.55 Ebook (PDF) $48.55

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Description

The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.

The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.

How to get the most out of this book. Introduction. Design in context: Design and business cultures; Finance, technology and law; Society, politics and environment; Market demands and user needs; Design audits, briefs and proposals; People; Projects; Products and services. Design overview: The power of design; Design and society; Design projects; The design process; Design skills; Design planning; Project management; Design success. Case study: Legible London: a new way of walking in the UK's capital city. Contextual perspectives: Sorena Veerman; Wen-Long Chen; Dr Miles Park. Management overview: Economics; Business and enterprise; The management process; Business and enterprise planning; Management practice; Business administration; Business success. Case study: MAS Holdings: enterprising ethical retailing. Contextual perspectives: Ruedi Alexander Muller-Beyeler; Joshua L.Cohen; Kevin McCullagh. Accounting and finance: The financial organisation; Financial accounting; Financial reporting; Management accounting; Measuring performance; Measuring value in design. Case study: Phelophepa Healthcare Train: delivering value. Contextual perspectives: Philip Goad; Thomas Lockwood; Krzyzstof Bielski. Marketing and brand communication: Users, customers and markets; Understanding production and consumption; Marketing; Marketing communications; Branding; Brand communications; Vision, values and brands. Case study: Zipcar: the vision driving the world's largest car sharing club. Contextual perspectives: Robert Malcolm; Naoko Iida; Audrey Arbeeny. Design and Innovation: Design, Management and innovation; Design-driven innovation; Brand-driven innovation; Design management for corporations; Design management for small to medium enterprises. Case study: Philips Design: design for a sustainable society. Contextual perspectives: Matt Barthelemy; Sonja Dahl; Simon May. Conclusion. Glossary. Bibliography and resources. Picture credits. Acknowledgements. Working with ethics.

Product details

Published	Nov 02 2017
Format	Ebook (Epub & Mobi)
Edition	1st
Extent	208
ISBN	9781350034570
Imprint	AVA Publishing
Illustrations	200 colour illus
Series	Fundamentals
Publisher	Bloomsbury Publishing

Author

Kathryn Best

Kathryn Best is an author, speaker and entrepreneu…

The Fundamentals of Design Management is a dynamic publication that delivers exactly what it says on the tin. The second of two books by Kathryn Best, [this book] is a critical addition to any aspiring design manager's library. It would also serve as a valuable reference tool for any business leader who wishes to successfully harness the power of design.

Gethin Roberts, Engineering Designer, July 2010
Highly relevant and very pleased with this book.

Eunkyong Baek, Design Theory Department, De Montfort University, UK
As with other AVA publications The Fundamentals of Design Management clearly articulates all elements and processes involved. The design and layout of the book adds to its appeal as our learners find this kind of visual engagement both stimulating and inspiring. The use of case studies to evidence how Design Management works for specific brands is well constructed and communicated. The images used also help to support the accompanying commentaries. The statistical and diagrammatical information is also very easy for students to understand and decipher.

Simon Gomes, Course Leader (BA (Hons) Graphic Design), University Centre Doncaster, UK
An excellent publication, compares well to other titles as there are few up-to-date texts on this subject. Good layout, clear and easy to access.

James Fathers, York St John University, UK
Suitable content for an initial course ... The content is complemented by other authors and titles such as Design Management and Vision and Values.

Lissette Marin Moguel, Anahuac Mayab, Mexico
An excellent overall introduction to Design Management. Covers all areas that our program includes.

Judith Gregory, George Brown College, Canada