Contemplating growth is daunting for business leaders. It’s necessary and exciting as well as unwieldy and can lead to disaster. Readers seeking guidance will find both the thrill of victory and the agony of defeat in the case studies and experiences presented in The Growth Advantage. Business consultant Lisser leads the reader forward with a realistic reminder that growth is a work in progress, requiring constant attention and adaptation. The growth journey travels three distinct “Advantage” pathways: Planning, Execution, and Company. The content in each section benefits from charts and worksheets that guide movement and can be used to prevent missteps while assembling a blueprint for growth. Moving from the broad to the specific, Lisser marks critical junctures in the process that demand accountability, collaboration, and continuous learning for business leaders, managers, and every employee. The Growth Advantage will be of interest in academic (particularly business-school) and public libraries. High-school libraries with strong DECA/FBLA programs will benefit from its presence.

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Bob Lisser’s The Growth Advantage offers a compelling, practical, and inspiring roadmap for achieving both personal and organizational success. A very worthwhile read.

John Baumann, former president and CEO, Colony Brands

Bob Lisser is truly passionate with an impressive track record of business success. Most companies are stuck in the muck of their own making. This book will give them the growth advantage and provide the blueprint that will finally produce the results they desire and deserve.

John Condry, CEO of Connection Basics, author of the Inch Principle and Cornerstones of Management series

Bob Lisser has firmly established himself as a thought leader by crafting an innovative approach to strategic planning that creatively blends his 35+ years of management consulting with real world examples of how careful planning can influence every aspect of a business. The Growth Advantage offers clear, proven, and impactful tools that make planning enjoyable and productive.

Carl Hendrickson, president, Market Measurement, Inc.

Few business books deliver on their promise as well as The Growth Advantage by Bob Lisser. Speaking from a proven track record in helping a multitude of companies succeed in driving desired results, Bob Lisser makes a systematic pitch for what needs to be done with explicit advice for how best to do just that, interspersed with stories, sports analogies and pithy quotes to make the journey enjoyable. He also stresses the importance of what not to do and even when to say "no"—often overlooked aspects by most successful executives. You'll reflect on your own company's journey and conclude “I wish I had this book years ago!”

Bob Nelson, PhD, multimillion copy bestselling business author of “1001 Ways to Reward Employees” and “Work Made Fun Gets Done!”

I congratulate Bob Lisser on his “blueprint” provided within an operations manual that is urgently needed, especially today when the business world is more volatile, more uncertain, more complex, and more ambiguous than at any prior time that I can remember. Bravo!

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