High Schoolers, Meet Media Literacy

How Teachers Can Bring Economics, Media, and Marketing to Life

High Schoolers, Meet Media Literacy cover

High Schoolers, Meet Media Literacy

How Teachers Can Bring Economics, Media, and Marketing to Life

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Description

High school students today are no longer insulated from the vicissitudes of messaging/counter messaging in today’s always available, always blaring media (coming into their cars, homes, and ears through ever-more personal devices), including the cross-accusations of “fake news” that leave true seekers of information spinning in circles. Young people are no longer “future consumers,” as products they are not even old enough to buy are pitched to them, while groups with political agendas seek to make future voters already on their “team” before they first step into a voting booth. Fortunately, there is now a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.

Table of Contents

Preface

Chapter 1: Marketing & Media: The Twin Pillars of American Society

Chapter 2: Behavioral Economics (How we are “Nudged” While Making our Choices)

Chapter 3: Coolness: The Super Nudge

Chapter 4: Consumer Demographics (Seeking Media Lit’s Holy GRAIL)

Chapter 5: Journey to the Centrics of the Earth

Chapter 6: Teens, the Strangers in our Strange Land

Chapter 7: Media Literacy, Relativity, and the art of Persuasion

Chapter 8: Advanced Media Literacy Issues (Where there be dragons, and worse, possible angry parent phone calls!)

Chapter 9: Telling the Truth

Glossary

About the Author

Index

Product details

Published Jun 18 2019
Format Hardback
Edition 1st
Extent 214
ISBN 9781475842203
Imprint Rowman & Littlefield Publishers
Illustrations 8 b/w illustrations; 5 tables; 1 textbox
Dimensions 228 x 161 mm
Series Media, Marketing, & Me
Publisher Bloomsbury Publishing

About the contributors

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Environment: Staging