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International Satellite Broadcasting in South Asia
Political, Economic and Cultural Implications
International Satellite Broadcasting in South Asia
Political, Economic and Cultural Implications
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Description
International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.
Table of Contents
Chapter 2 History of Television in India
Chapter 3 The New Doordarshan
Chapter 4 Responses to Transnational Television in a STAR-struck Land
Chapter 5 Putting Media Policy in its Place
Chapter 6 The Obligation to Provide a Voice for Small Languages
Chapter 7 Cultural Influence of Indian Cinema on Indian Television
Chapter 8 Pictures of a Native Land
Chapter 9 Use of STAR-TV and Doordarshan in India
Chapter 10 Viewing of Doordarshan by Cable Subscribers in Bangalore
Chapter 11 India
Chapter 12 Culture as a "Market Force": Local Consumption of Global Television
Chapter 13 Cultural Transcendence as an Alternate to Cultural Imperialism
Chapter 14 A Critical Examination of a UNESCO Study on Television Flows in Europe and Asia
Product details
| Published | Aug 20 1998 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 342 |
| ISBN | 9780761812029 |
| Imprint | University Press of America |
| Dimensions | 217 x 136 mm |
| Publisher | Bloomsbury Publishing |
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