Dreamlike... His sorta-cookbook stirs up inspiration and helps us think about flavor-and the experience of eating-differently. It's trippy like that... It'd make an unexpected and great gift for curious, science-minded cooks, or pro chefs who like to get a little weird.

Bon Appetit, "Best Cookbooks of 2022"

An intriguing title from the three-time James Beard Award-winning, Michelin-starred chef Heston Blumenthal. This is a wonderfully unique option for fans of the chef and those who dare to try something unconventional.

The Daily Hive, "Best Cookbooks of 2022"

Notoriously progressive chef Heston Blumenthal turns each into a creative cooking journey colorfully guided by illustrator Dave McKean. It is a cookbook. But also more.

Epicurious

This will delight folks looking to dabble in gastronomy without five-star efforts. . . Dave McKean, Blumenthal's longtime collaborator, provides quirky illustrations that reflect the playfulness of the recipes. . . Cookbook readers will enjoy how the narrative seems plucked from Blumenthal's mind with little thoughts and tips deposited between recipes in illustrations. . . Perfect as an introduction to gastronomy, Blumenthal's quirky and readable book will delight fans and create new ones.

Library Journal

[The recipes] evoke childlike playfulness … McKean's trippy sepia-toned ink drawings that appear throughout will put readers in mind of John Tenniel's Alice in Wonderland images. This heady ode to the joy of intuitive cooking is a tasty head trip.

Publishers Weekly

Heston Blumenthal shares more of his life philosophy, in which the mechanics of cooking are only one part of a larger, fulfilling experience . . . Is This a Cookbook? is not just a reference book. It's a book to sit with, read cover to cover and then revisit for whenever inspiration is needed--or a reminder to slow down and fully experience life.

Shelf Awareness