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Language in Business, Language at Work

  • Textbook
Language in Business, Language at Work cover

Language in Business, Language at Work

  • Textbook
Quantity
Pre-order. Available Nov 12 2026
$52.65 RRP $58.50 Website price saving $5.85 (10%)

Payment for this pre-order will be taken when the item becomes available

This title is available for exam copy requests

Description

Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way.

Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication.

In addition, this extensively revised second edition includes:

- Updated examples and further reading suggestions for each chapter
- New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing
- A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.

Table of Contents

List of Figures
List of Tables
Preface
Acknowledgements
Transcription Key

Part I: External Corporate Communication
1. Language and Business Success
2. Integrated Marketing I: Branding
3. Integrated Marketing II: Advertising
4. Talking (to) Customers
5. Crisis Communication
6. Socially Responsible Corporate Communication

Part II: Language in the Workplace
7. Recruitment
8. Workplace Socialization and Culture
9. Leadership
10. Change Management
11. Managing Conflicts

Part III: English for Specific Purposes
12. Plans, Pitches and Presentations
13. Meetings and Negotiations

Index

Product details

Bloomsbury Academic Test
Published Nov 12 2026
Format Paperback
Edition 2nd
Pages 416
ISBN 9781350399266
Imprint Bloomsbury Academic
Illustrations 78 b&w images
Dimensions 234 x 156 mm
Publisher Bloomsbury Publishing

About the contributors

Author

Erika Darics

Erika Darics is an interdisciplinary scholar worki…

Author

Veronika Koller

Veronika Koller is Professor of Discourse Studies…

Author

Bernard De Clerck

Bernard De Clerck is Professor at University of Gh…

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