Bob Dotson is the epitome of all that a storyteller should be. He finds fascinating subjects, engages the audience, and we come away from his stories feeling better for hearing his stories.

Ann M. Brill, Dean of the School of Journalism, University of Kansas

A unique and invaluable teaching tool. Make It Memorable offers a view into how a master storyteller like Dotson thinks and the decisions he makes; it breaks down the process of storytelling in a very understandable way.

Judd Slivka, Missouri School of Journalism

Writing skills—even in this age of visual, multimedia, and web/social media-based news—remain integral to reporting. Dotson takes the reader inside his writing and reporting process through annotated script examples, and helps students understand the most important attribute of being a reporter: curiosity.

Joe Sampson, Miami University of Ohio

For anyone interested in the art of marrying pictures, sound, and words, Dotson’s text is packed with accessible and fundamental advice. If you want to become a better storyteller and you’re only going to read one book, this is the one to read.

Steve Sweitzer, Indiana University-Purdue University Indianapolis

Short, to the point, and filled with tips on how to make a daily story interesting and unique. Make It Memorable really delves into the mind of the reporter, and the process of what it takes to tell a good story, from start to finish.

Ryan Parkhurst, James Madison University

Teaching broadcast journalism means teaching the craft that Bob Dotson mastered over a 50-year career. While everyone speculates about what news will look and sound like tomorrow, Dotson reminds us to embrace our storytelling roots today. Anyone who wants to inspire journalists to write as well as Bob Dotson does should certainly read anything he writes, including this book.

Keren Henderson, Syracuse University