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Description
Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to the subject for first time.
Table of Contents
1. Marketing, Markets, Competition and Co-operation
2. Understanding the Customer
3. Marketing Research
4. Segmentation, Targeting and Positioning
5. Branding
6. Value and Price
7. Delivering Service
8. Marketing Operations and Distribution
9. Integrated Marketing Communications
10. Relationship Marketing
11. Marketing and Ethics
12. Marketing Planning and Strategy.
2. Understanding the Customer
3. Marketing Research
4. Segmentation, Targeting and Positioning
5. Branding
6. Value and Price
7. Delivering Service
8. Marketing Operations and Distribution
9. Integrated Marketing Communications
10. Relationship Marketing
11. Marketing and Ethics
12. Marketing Planning and Strategy.
Product details
| Published | Sep 16 2017 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Extent | 320 |
| ISBN | 9781137336064 |
| Imprint | Red Globe Press |
| Publisher | Bloomsbury Publishing |
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