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Now available in paperback! The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
| Published | Jan 01 1987 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 213 |
| ISBN | 9780810846562 |
| Imprint | Scarecrow Press |
| Dimensions | 214 x 139 mm |
| Series | The Library Administration Series |
| Publisher | Bloomsbury Publishing |
