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Description
This text offers a clear and succinct overview of a central debate in the study of the media, drawing together a wide range of theoretical and research-based material from both sides of the Atlantic. Written with a light touch and taking a level-headed approach to competing theories and claims, it is accessibly organised around the three central processes in mass communication - production, representation and reception - and provides comprehensive coverage of all the main topics relevant to the thorny issue of media power.
Table of Contents
Preface
Introduction: Media Power: From Simple Answers to Complex Questions
The Media as Definers of Social Reality
Whose Frames?
The Production of Media Messages: What Sets the Media Agenda?
Changing Media Agendas, Widening Public Access?
Innocent Entertainment? The Sociological Study of Television Fiction
Media Audiences: Couch Potatoes or Armchair Intellectuals?
Conclusion: The Future for Media Sociology?
Bibliography
Index.
Introduction: Media Power: From Simple Answers to Complex Questions
The Media as Definers of Social Reality
Whose Frames?
The Production of Media Messages: What Sets the Media Agenda?
Changing Media Agendas, Widening Public Access?
Innocent Entertainment? The Sociological Study of Television Fiction
Media Audiences: Couch Potatoes or Armchair Intellectuals?
Conclusion: The Future for Media Sociology?
Bibliography
Index.
Product details
| Published | Jun 13 2002 |
|---|---|
| Format | Hardback |
| Edition | 1st |
| Extent | 218 |
| ISBN | 9780333643402 |
| Imprint | Red Globe Press |
| Dimensions | Not specified |
| Publisher | Bloomsbury Publishing |
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