The Mediated World: A New Approach to Mass Communication and Culture: David T. Z. Mindich: Rowman & Littlefield Publishers

The Mediated World

A New Approach to Mass Communication and Culture

Textbook

The Mediated World

A New Approach to Mass Communication and Culture

Textbook

Description

Today’s students have a world of knowledge at their fingertips, and no longer need textbooks filled with names and dates crammed into a single volume. The Mediated World takes as its starting point the understanding that readers want a compelling story, a good read, an intelligent analysis, and a new way of looking at the media revolutions around us. It is designed as a life line to help students understand and interpret the sea of media washing over us all.

In this text, David Mindich writes for students who want to understand how we communicate to one another, how we process our world, and how the media shapes us. His engaging and narrative style focuses on concepts and real-world contexts--he avoids a dry recitation of facts--that helps students understand their own personal relationship with media and gives them the tools to push back against the media forces.

One of the primary goals of The Mediated World is to empower readers by giving them a thorough understanding of the media; and by teaching them how to counter the force of the media and at the same time use this force for their own ends. Readers of this book come to recognize that they have the potential to be not only active consumers of media but producers of it on a scale never seen before.

Visit www.themediatedworld.com to learn more about this book.

1 A New Approach to Media in Your Life

How Do Media Shape Public Opinion?

How Much Media Do We Consume?

What Media Do You Consume?

Where Do We Go from Here?

2 Growing Up in a Mediated World

Media Effects Theories

The Importance of Media Literacy

A Mediated Childhood

3 How We Acquire Language: Communication and Community

The Origins of Language

How We Acquire Language

Oral Communication

4 The Brain and the Birth of Writing

Coming Out of The Jungle into a Literate World

Orality versus Literacy

The Dynamic Paradox of Oral and Written Communication

The Oral Brain

The Early History of Writing

The Technological History of Early Writing

Writing and National Identity

Inter-textual Analysis

5 Printing, the Mass Public, and the Mass Private

The Print Revolutions

The Printing Press as a Challenge to Government Power and Attempts to Maintain Control

The Mass Public and Broadcasting

Wikipedia, Knowledge, Authority, and the Printing Press

Print, the Ballad, and Sensationalism

Print Invents the Celebrity

The Print Shop Today

6 Newspapers in a Digital Media World

1609 and the Birth of Newspapers

Lippmann’s First Stage: Government Monopoly, 1609–1735

Lippmann’s Second Stage: The Partisan Era, 1735–1835

Lippmann’s Third Stage: The Commercial Era

A Fourth Stage: The Decline of Print, the Rise of Innovation

7 Magazines and the Construction of the Story

An Early History of Magazines

The Black Press

The “Mirror”

The Magazine Industry’s Diverse Evolution

Massification and Progressive

Differentiation in the Magazine Business

The Magazine Landscape Today

8 Going Global: The Telegraph

Communication Before the Telegraph

Invention of the Telegraph

Impact of the Telegraph on Communication

9 Radio, Music, and the Soundtrack of Our Lives

The First Mediated Voices and Music

The Birth of Radio

Twentieth-century Radio

Twenty-First Century Radio

Development of the American Sound

The Music Business

World Music

10 Writing Images and Movement: Photography

When Did Photography Begin?

Early History of Photography

20th- and 21st-Century Photography

Photography’s Influence on Politics

11 Movies and the Dream Factory

The Birth of the Motion Picture Industry

The Silent Era

Talkies: The Best Seat in the House

Rising Audiences and the Working-Class Diversion

The Growth of Filmmaking in Hollywood and Abroad

Genres in Film

The Blockbuster

Critically Acclaimed Films

12 Television: Broadcasting and Narrowcasting

The “Vast Wasteland”

Early Television History

The New Visual Language of Television

Television and the Mass Private

Television in a New Media World

13 Advertising

The Pitch

Product Placement

Ads: from Pitch to Publication

Ads in the New Media World

Social Activism in Advertising

Advertising Research

Ethics and the Advertising Industry

14 Public Relations

Public Relations and Business

World War I and the Committee on Public Information

After the Wars: Edward Bernays

Creating a Public

Diverse Perspectives for a Rational Public or Distractions Paid for by Moneyed

Interests?

Public Relations and Journalism

Ethics and Public Relations

15 Law and Ethics, Media and Journalism

Law and the First Amendment

Serving the Public Good

Limits of Free Speech

The Pentagon Papers Case

Ethics

Bias in the News

16 Media and Agenda Setting in the Political Sphere

A Survey of Adversarial Journalism

Adversarial Journalism Today

The Relationship Between the Powerful and the Press

Adversarial Journalism in the New Media World

New and Continuing Ventures in Investigative Journalism

Agenda Setting in the Digital Age

Democracy, Media, and the Health of the Electorate

17 The New Media Explosion

Wikipedia and the Internet

The Prehistory of the Internet:

The Five Stages of Computing

Rise of the Internet

Content Diversity Online

The Internet and Identity’s New Frontier

18 In the Midst of a Revolution, Imagining the Future

An Age of Plenty

Challenges of New Technology

Predictions of the Future

Information in a User-Driven Media Landscape

Product details

Published	Aug 15 2019
Format	Paperback
Edition	1st
Extent	498
ISBN	9781538117606
Imprint	Rowman & Littlefield Publishers
Dimensions	277 x 219 mm
Publisher	Bloomsbury Publishing

The Mediated World is the textbook of media studies we did not even know we needed, with its timeless, deep, conceptual exploration combined with fun content about everything from movies to journalism to public relations to advertising. Media historian David T. Z. Mindich has managed a masterful, critical accounting of how media have changed the very ways in which we think, communicate, and make meaning in our lives.

Sue Robinson, Helen Firstbrook Franklin Professor of Journalism, University of Wisconsin-Madison
David Mindich brilliantly connects past and present, theoretical and practical, to help readers navigate a vast and ever-changing media environment and better understand how it impacts their lives. The Mediated World is a lively and powerful introduction to media literacy.

Janice Hume, Professor and Journalism Department Head, University of Georgia
David Mindich’s The Mediated World covers issues and topics—from personal to social, from practical to theoretical, from trivial to profound, from scary to comforting—that provide a comprehensive overview of the media and how they influence both our personal lives and the condition of the world. This overview avoids traditional categories to integrate historical, theoretical, and ethical analyses into each topical discussion while encouraging readers to consider their personal reactions. Like Mindich’s earlier work, this creative book should be fun and useful, not only to communication students but also to experienced scholars.

William E. Huntzicker, independent scholar and author of The Popular Press, 1833–1865
The writing is clear and engaging. The author does a good job of weaving facts into well-told stories.

Barry Smith, Mississippi University for Women
In The Mediated World, David Mindich’s approach brims with historical insight, cross-cultural awareness, theoretical sophistication, and contemporary relevance. This is a great undergraduate text for both media history and mass communications survey courses.

Kim Pearson, professor, The College of New Jersey