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The Mediated World
A New Approach to Mass Communication and Culture
- Textbook
The Mediated World
A New Approach to Mass Communication and Culture
- Textbook
Description
Today’s students have a world of knowledge at their fingertips, and no longer need textbooks filled with names and dates crammed into a single volume. The Mediated World takes as its starting point the understanding that readers want a compelling story, a good read, an intelligent analysis, and a new way of looking at the media revolutions around us. It is designed as a life line to help students understand and interpret the sea of media washing over us all.
In this text, David Mindich writes for students who want to understand how we communicate to one another, how we process our world, and how the media shapes us. His engaging and narrative style focuses on concepts and real-world contexts--he avoids a dry recitation of facts--that helps students understand their own personal relationship with media and gives them the tools to push back against the media forces.
One of the primary goals of The Mediated World is to empower readers by giving them a thorough understanding of the media; and by teaching them how to counter the force of the media and at the same time use this force for their own ends. Readers of this book come to recognize that they have the potential to be not only active consumers of media but producers of it on a scale never seen before.
Visit www.themediatedworld.com to learn more about this book.
Table of Contents
How Do Media Shape Public Opinion?
How Much Media Do We Consume?
What Media Do You Consume?
Where Do We Go from Here?
2 Growing Up in a Mediated World
Media Effects Theories
The Importance of Media Literacy
A Mediated Childhood
3 How We Acquire Language: Communication and Community
The Origins of Language
How We Acquire Language
Oral Communication
4 The Brain and the Birth of Writing
Coming Out of The Jungle into a Literate World
Orality versus Literacy
The Dynamic Paradox of Oral and Written Communication
The Oral Brain
The Early History of Writing
The Technological History of Early Writing
Writing and National Identity
Inter-textual Analysis
5 Printing, the Mass Public, and the Mass Private
The Print Revolutions
The Printing Press as a Challenge to Government Power and Attempts to Maintain Control
The Mass Public and Broadcasting
Wikipedia, Knowledge, Authority, and the Printing Press
Print, the Ballad, and Sensationalism
Print Invents the Celebrity
The Print Shop Today
6 Newspapers in a Digital Media World
1609 and the Birth of Newspapers
Lippmann’s First Stage: Government Monopoly, 1609–1735
Lippmann’s Second Stage: The Partisan Era, 1735–1835
Lippmann’s Third Stage: The Commercial Era
A Fourth Stage: The Decline of Print, the Rise of Innovation
7 Magazines and the Construction of the Story
An Early History of Magazines
The Black Press
The “Mirror”
The Magazine Industry’s Diverse Evolution
Massification and Progressive
Differentiation in the Magazine Business
The Magazine Landscape Today
8 Going Global: The Telegraph
Communication Before the Telegraph
Invention of the Telegraph
Impact of the Telegraph on Communication
9 Radio, Music, and the Soundtrack of Our Lives
The First Mediated Voices and Music
The Birth of Radio
Twentieth-century Radio
Twenty-First Century Radio
Development of the American Sound
The Music Business
World Music
10 Writing Images and Movement: Photography
When Did Photography Begin?
Early History of Photography
20th- and 21st-Century Photography
Photography’s Influence on Politics
11 Movies and the Dream Factory
The Birth of the Motion Picture Industry
The Silent Era
Talkies: The Best Seat in the House
Rising Audiences and the Working-Class Diversion
The Growth of Filmmaking in Hollywood and Abroad
Genres in Film
The Blockbuster
Critically Acclaimed Films
12 Television: Broadcasting and Narrowcasting
The “Vast Wasteland”
Early Television History
The New Visual Language of Television
Television and the Mass Private
Television in a New Media World
13 Advertising
The Pitch
Product Placement
Ads: from Pitch to Publication
Ads in the New Media World
Social Activism in Advertising
Advertising Research
Ethics and the Advertising Industry
14 Public Relations
Public Relations and Business
World War I and the Committee on Public Information
After the Wars: Edward Bernays
Creating a Public
Diverse Perspectives for a Rational Public or Distractions Paid for by Moneyed
Interests?
Public Relations and Journalism
Ethics and Public Relations
15 Law and Ethics, Media and Journalism
Law and the First Amendment
Serving the Public Good
Limits of Free Speech
The Pentagon Papers Case
Ethics
Bias in the News
16 Media and Agenda Setting in the Political Sphere
A Survey of Adversarial Journalism
Adversarial Journalism Today
The Relationship Between the Powerful and the Press
Adversarial Journalism in the New Media World
New and Continuing Ventures in Investigative Journalism
Agenda Setting in the Digital Age
Democracy, Media, and the Health of the Electorate
17 The New Media Explosion
Wikipedia and the Internet
The Prehistory of the Internet:
The Five Stages of Computing
Rise of the Internet
Content Diversity Online
The Internet and Identity’s New Frontier
18 In the Midst of a Revolution, Imagining the Future
An Age of Plenty
Challenges of New Technology
Predictions of the Future
Information in a User-Driven Media Landscape
Product details
| Published | Aug 15 2019 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Extent | 498 |
| ISBN | 9798881852825 |
| Imprint | Rowman & Littlefield Publishers |
| Publisher | Bloomsbury Publishing |
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