This visually-oriented and pleasantly designed textbook offers a comprehensive introduction to the world of branding ... The book features a wealth of practical tips ... It should prove indispensable tool for students of design and marketing, copywriters, brand strategists and marketeers.

Michael Weinzettl, Lurzer's Archive, vol. 2, 2006

A great introduction to the basics of modern branding with up-to-date and hugely relevant examples and case studies. A key text...

Kate Christman, University College Falmouth, UK

Great book - very well written - good format and layout. Incredibly useful and relevant to our course.

Leon Maurice, Northumbria University, UK

Very good book - very stimulating for students.

Chris McCleave, University of the West of England, UK

A very strong contemporary branding text suitable for creative arts, design and media programs.

Alan Meades, Canterbury Christchurch University, UK

Very clear and straighforward introduction to Branding as a discipline. This book has been useful for students to engage with the principal of brand meaning and to think about the areas and constructs required to establish and retain consumer value.

Stewart Bibby, University of Lincoln, UK