Music 4.0

A Survival Guide for Making Music in the Internet Age

Music 4.0 cover

Music 4.0

A Survival Guide for Making Music in the Internet Age

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Description

Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers, Music 4.0: A Survival Guide for Making Music in the Internet Age is a completely updated version of the previous best-selling editions!

How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artist's success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? What's the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in this updated version of Music 4.0, along with some new high- and low-tech tips for inexpensive marketing and promotion.

Product details

Published Apr 01 2014
Format Paperback
Edition 1st
Extent 298
ISBN 9781480355149
Imprint Hal Leonard
Dimensions 280 x 215 mm
Series Music Pro Guides
Publisher Bloomsbury Publishing

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