The National Fabric
Fashion, Britishness, Globalization
The National Fabric
Fashion, Britishness, Globalization
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Description
British fashion is characterized by oppositions: punk versus pageantry, anarchy versus monarchy, Cool Britannia versus Rule Britannia. Why has British fashion come to be so contradictory? How are these contradictions employed to 'sell British'? What do they mean for consumers who 'buy British'? Through an examination of iconic fashion companies Paul Smith and Mulberry, The National Fabric provides telling insights into the culture of contemporary fashion and the dilemmas of 'going global'. Goodrum argues that 'Britishness' is characterized less through a particular look than through its ambiguities. She shows how the apparently straightforward and economically-driven process of globalizing British fashion is, in fact, far more culturally nuanced and locally embedded than has previously been suggested. In examining the interplay between fashion and Britishness, Goodrum redresses a longstanding omission in fashion theory, which has been preoccupied with class, gender and race rather than with national identity.
Table of Contents
Beyond the Big Hair: Geographies of Consumption, Globalization and Fashion
A State of Disunion: Britishness and British Fashion
Rising Sun, Setting Trends: Exporting British Fashion
Chic Versus Geek: Locating Nation, Locating Taste
Who Wears the Trousers?
Fashion, Nation, Gender
Product details
| Published | Sep 01 2005 |
|---|---|
| Format | Hardback |
| Edition | 1st |
| Extent | 256 |
| ISBN | 9781845201869 |
| Imprint | Berg Publishers |
| Illustrations | 47 b&w illustrations, bibliography, index |
| Dimensions | 244 x 172 mm |
| Series | Dress, Body, Culture |
| Publisher | Bloomsbury Publishing |
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