This is a book of outmost significance for the understanding of the cultural industries in the context of globalization. Against the simplistic perception of a Hollywood-center world of audiovisual production, it shows how cultural, economic, and institutional specificity shape the production and distribution process of movies in Africa, drawing key lessons for other regions. It should be mandatory reading for students and professionals of communication and cultural studies.

University of Southern California, Manuel Castells

This riveting account of Nollywood and its commercial logics breaks new ground in screen research. Full of sharp analysis and revealing anecdotes, Nollywood Central approaches the Nigerian movie industry from multiple angles - including production, labour, and governance - and in the process offers a compelling template for media industry analysis

Swinburne University of Technology, Ramon Lobato