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Description
Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into today's visually oriented presidential campaign by analyzing the production of candidates' images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication. Morreale concludes that presidential campaign films provide a lens through which we can view both changes and continuities in American politics and culture. Recommended for scholars and students of communication, political science, and history.
Table of Contents
Discursive Threads of the Presidential Campaign Film
Instatement of a Genre: The Classical Presidential Campaign Film, 1952-1960
Growth and Development of the Classical Presidential Campaign Film, 1964-1972
The End of Exposition, 1972
The Modern Period, 1976-1980
The Generic Hybrid Ascends, 1984-1988
Generic Transformation, 1992
Afterword: The Presidential Campaign Film as Cultural Artifact
Filmography
Bibliography
Index
Product details
| Published | Feb 16 1996 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 224 |
| ISBN | 9780275955809 |
| Imprint | Praeger |
| Dimensions | 235 x 156 mm |
| Series | Praeger Series in Political Communication |
| Publisher | Bloomsbury Publishing |
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