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Reaching and Responding to the Audience
Small Museum Toolkit, Book Four
Reaching and Responding to the Audience
Small Museum Toolkit, Book Four
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Description
Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.
Table of Contents
Preface
Bob Beatty
Chapter 1 Start Spreading the News: Marketing and Communication
Kara Edie
Chapter 2 In Lieu of Mind Reading: Visitor Studies and Evaluation
Stacy Klingler and Conny Graft
Chapter 3 Like a Good Neighbor: Community Advocacy for Small Museums
Barbara B. Walden
Chapter 4 Accessibility Is for Everyone
Kat Burkhart
Chapter 5 Good Visitor Service, or “Put Down the Pencil and Put on a Smile!”
Tamara Hemmerlein
Chapter 5 New Roles for Small Museums
Candace Tangorra Matelic
Bibliography
Index
About the Contributors
Product details
| Published | Apr 16 2013 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 188 |
| ISBN | 9780759113381 |
| Imprint | AltaMira Press |
| Dimensions | 229 x 152 mm |
| Publisher | Bloomsbury Publishing |
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