Out of stock
$48.60 RRP $60.75 Website price saving $12.15 (20%)
Notify me by email when this item is available

For information on how we process your data, read our Privacy Policy

Description

In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around “woke,” empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company’s branding initiatives, programming, and films. The contributors in this collection study the company’s most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.

Table of Contents

Part I: Rebranding the Disney Princess
Chapter One: Recasting the Disney Princess in an Era of New Media and Social Movements
Shearon Roberts
Chapter Two: Diversity Sells: The Dollars and Cents of Woke Rebranding
Shaniece B. Bickham and Shearon Roberts
Chapter Three: Sofia the First: A Princess Life Fit for a Preschool Audience
Sarah Maben
Chapter Four: From Princess to Heroine: Expanding Representations of Girls and Women
Jana Thomas and Holly Speck
Chapter Five: Pop, Hip-Hop, and the Hamiltonization of the Disney Soundtrack
Daron Roberts and Turon Nicholas
Part II: Diversifying the Disney Princess
Chapter Six: Elena of Avalor and Mama Coco: Latina Sheroes and Knowledge Keepers
Alberto Rodriguez and Veronica N. Durant
Chapter Seven: #NolaBorn: Tiana and the Road Home for New Orleans Residents
Sheryl Kennedy Haydel
Chapter Eight: Moana: The Daughter of the Chief and Polynesian (in)Visibility
Jenny Banh
Chapter Nine: #MakeMulanRight: Retracing the Genealogy of Mulan from Ancient Chinese Tale

Product details

Published Mar 20 2020
Format Ebook (Epub & Mobi)
Edition 1st
Extent 386
ISBN 9781793604026
Imprint Lexington Books
Illustrations 5 b/w illustrations;2 tables;
Publisher Bloomsbury Publishing

About the contributors

ONLINE RESOURCES

Bloomsbury Collections

This book is available on Bloomsbury Collections where your library has access.

Related Titles

Environment: Staging