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Research with People
Theory, Plans and Practicals
- Textbook
Research with People
Theory, Plans and Practicals
- Textbook
Description
Whether analyzing attitudes, measuring opinions or observing habits, researchers who investigate people's behaviour need a wide range of techniques at their disposal. Research with people provides a unique introduction to these methods that is both clear and accessible.
Through a series of sample practicals, Holt and Walker guide you step-by-step through the process of designing and carrying out research. The authors, both experienced lecturers and researchers, use these practicals to explain theories of research design and teach you how to choose the right technique for your research topic every time. Research with People is full of handy and reassuring advice that makes it ideal as a class textbook or as a private study guide.
People are complex, and as a result conducting good-quality human research can seem daunting. This introductory textbook not only shows you how good planning can make research easy and reliable, but also reminds you how exciting it can be.
Table of Contents
The Problem with People: Variation and Hypothesis Testing
Who Will You Study? Samples and Populations
How Will You Describe Your Findings?
What Have You Found? Inferential Statistics
PART II: DOING RESEARCH
Designing a Study: Running For The Bus
Designing a Study: The Best Way To Manage People
Practical: It's a Matter of Taste
Practical: Abnormal Cells on a Slide
How People Search for Things
Practical: Constructing Memories
Practical: I'm Trying to Concentrate!
Practical: What Do You think? Attitude Research
Practical: Something's Not Right
Practical:Too Many Cooks Or Not Enough Heads?
Practical: Head Size and Intelligence
PART III: THE REALLY USEFUL SECTION
Thinking Critically
Sample Write-ups
Glossary.
Product details
| Published | Mar 31 2009 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Extent | 272 |
| ISBN | 9781350312494 |
| Imprint | Red Globe Press |
| Publisher | Bloomsbury Publishing |
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