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"The best retail buying book available. It combines concepts with actual calculations. This provides you with a better understanding of the topics." - Katherine Annette Burnsed, University of South Carolina, USA
Learn the skills needed to become a successful buyer in any area of retail. This book has step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. It covers math concepts throughout and shows you how to analyze and interpret data with practice problems to prepare you for the professional. You'll also learn about important retailing trends, including global buying and sourcing, omni-channel retailing, online retailing, mobile technologies, and social media.
STUDIO Resources
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of essential vocabulary and basic retail math formulas
-Practice your skills with downloadable Excel spreadsheets to complete the end of chapter Spreadsheet Skills exercises
-Enhance your knowledge with printable worksheets
-Watch videos related to chapter concepts featuring step-by-step solutions to common retail buying math problems
Instructor Resources
-Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
-Test Bank includes sample test questions for each chapter
-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
Published | Mar 08 2018 |
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Format | Pack - Printer Assembled |
Edition | 6th |
ISBN | 9781501334276 |
Imprint | Fairchild Books |
Illustrations | 73 bw illus |
Dimensions | Not specified |
Publisher | Bloomsbury Publishing |
Retail Buying is a very user-friendly book which is both comprehensive and easy to follow.
Adele Thorley, Birmingham City University, UK
I think the overall structure and contents is good, topics are all covered and the flow of the book makes sense in terms of the information the students need and how the buying process works.
Misha Behbehani, Fashion Institute of Design and Merchandising (FIDM), USA
The best retail buying book available. It combines concepts with actual calculations. This provides you with a better understanding of the topics.
Katherine Annette Burnsed, University of South Carolina, USA
This book takes a more scientific approach to buying than some of its competitors. As a result you can be confident that you'll understand the role, not only in practice but also located within its theoretical underpinnings.
Jemma Oeppen Hill, University of South Wales, UK
Resources for all Fairchild Books textbooks are online.
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