TABLE OF CONTENTS

DEDICATION
PREFACE
(INTRODUCTION)
PART 1: MONITORING
Poem 1: Alfreda Recalls Marshall Fields, by Tara Betts

(INTRODUCTION)

MISPERCEIVED: “Oh Reverend, I’m So Sorry” (Alton’s story)

MISTRUSTED: “So I’m a Suspect, and It Makes Me Feel Terrible” (Balbira’s story)

MORTIFIED: “My Sense of Gravity Knows Where Your Center of Gravity Is” (Chad’s story)

MANAGED: “Fried Chicken!” (Dana’s story)

MISTOOK: “I Was Hoping to Live Long Enough to See Major Changes on Earth” (Eleanor’s story)

Monitoring: Things that Part 1’s Monitoring Can Teach Consumers and Marketers

Monitoring: Reflection Questions & Related Readings

PART 2: INEQUITIES

Poem 2: Internal Dialogue, by Micah E. Lubensky

Poem 3: “Two Friends”, by Lisa Mallory
(INTRODUCTION)

INDICTED: “It’s Not For Sale” (Graham’s story)

INTIMIDATED: “It’s Really Painful for a Kid” (Janisha’s story)

INSULTED: “Every Kind Of Cracker That Nabisco Makes” (Tamir’s story)

INVALIDATED: “I Am The Minority, The ‘Foreigner’” (Hart’s story)

Inequities: Things that Part 2’s Inequities Can Teach Consumers and Marketers

Inequities: Reflection Questions & Related Readings

PART 3: TRAUMAS

Poem 4: #IfIWasGunnedDown, by Malik S. Champlain

Poem 5: Brown Girl Shopping, byArakcelis Gomez

(INTRODUCTION)

TARGETED: “The Book of Robbers, Scammers, and Fraudulents” (Finley’s story)

TRAUMATIZED: “Wouldn’t You Want to Hear My Story if You’re Ready to Shoot Me?” (Kenrec’s story)

TERRIFIED: “This Is What You Put Me Through as a Mother-- as a Black Mother and Her Son-- in This Community.” (Latasha’s story)

TRIGGERED: “My DNA Remembers, Even if My Conscious Mind Doesn't”, by Michelle R. Dunlap

TORMENTED: “I Lifted My Sweater Just Enough for Them To See I Had Stolen Nothing” (Priscilla’s story)

Trauma: Things that Part 3’s Traumas Can Teach Consumers and Marketers

Traumas: Reflection Questions & Related Readings

PART 4: PHILOSOPHIES

Poem 6: The Invisible Pause, by Denise M. Keyes

Poem 7: Whitney in the Purple Dress, by Michelle Dunlap

(INTRODUCTION)

PLAGUED: “It’s a Wonder Black People Live to Fifty” (Rekia’s story)

PRECONCEIVED: “[I’m] the Bull’s-Eye!” (Stephon’s story)

PRIVILEGED: “Just Because I’m White Doesn’t Mean It Does Not Matter” (Heather’s story)

PERTURBED: “I Am No Fan of Insurance Companies, Pure and Simple” (Vernon’s story)
PROVOKED: “I Try To Go To Stores That Cause The Least Stress” (Yvette’s story)
Philosophies: Things that Part 4’s Philosophies Can Teach Consumers and Marketers

Philosophies: Reflection Questions & Related Readings

CONCLUSION
Poem 8: Shopping While Black, by Frances Shani Parker
Poem 9: In Her Image, by Kenneth E. Watts
NOTES
REFERENCE LIST
ACKNOWLEDGEMENTS
ABOUT THE AUTHOR